Overview
Digital Media Academy envisioned a global community where STEAM educators could connect, share resources, and collaborate. The challenge? Create a space that educators would not only join but actively engage in. A new Educator Hub was developed using Mighty Networks, complete with automated onboarding, engaging content, and a free “Intro to AI” course to attract new members. This platform laid the foundation for meaningful collaboration and growth in STEAM education worldwide.
The Challenge
Educators needed more than a login and some downloadable content—they needed a space that would keep them coming back. The challenge was to create a community that not only provided access to resources but also inspired active participation, collaboration, and professional development.
Here’s what the project needed to solve:
- Create an Engaging Space: Build an online community that educators would find useful, engaging, and easy to navigate.
- Provide Seamless Onboarding: Ensure new members could access the platform with minimal friction through automated onboarding processes.
- Automate Everything: From the onboarding experience to managing curriculum access, automation was key to providing a smooth, scalable experience for educators.
- Track Membership & Provide Support: The team needed a system to track which educators had joined and ensure support was available when needed.
The Solution
1) Community Development:
The platform was built in Mighty Networks, creating a private space where teachers could access free and paid curricula, share ideas, and connect with other educators globally.
2) Automated Onboarding:
Onboarding was fully automated using an Airtable member database and the Make Automation Platform, allowing educators to join and start engaging immediately. This included:
- A personalized email welcome sequence delivered with MailerLite.
- User account creation in Matrix LMS (for easy curriculum access).
- An asynchronous Mighty Networks onboarding course, complete with easy-to-follow tutorial videos.
3) Content to Drive Engagement:
We laid out a comprehensive content plan that included tutorial videos, webinars, and masterclasses to keep educators engaged and motivated to participate in the community.
4) Funnel Creation:
A free “Intro to AI” course was developed to attract new members, showing them the platform’s value and encouraging further curriculum and membership sales.
5) Tracking & Support:
Automated systems tracked which educators had joined and their progress within the community. This allowed the team to provide timely support and ensure members had access to the resources they needed.
The Results
- Community Creation: A vibrant professional network for educators to connect, collaborate, and share valuable STEAM resources.
- Streamlined Onboarding: Automated workflows ensured a seamless process for new members, allowing them to dive into the platform quickly and easily.
- Engagement Plan: A strategic content plan, including resources, webinars, and masterclasses, provided educators with ongoing opportunities to engage with the platform.
- Effective Funnel: The “Intro to AI” course successfully attracted new members and boosted interest in the paid curriculum and memberships.
- Member Tracking & Support: Automated tracking ensured educators were supported, with their progress monitored to provide timely assistance.
- Long-Term Impact: The platform established a solid foundation for ongoing collaboration among educators, promoting the growth of STEAM education worldwide.
Conclusion
This project brought Digital Media Academy’s vision to life by laying the groundwork for a thriving Educator Hub. Through seamless onboarding, automated processes, engaging content, and member tracking, the foundation was set for a vibrant, sustainable global community where educators can collaborate, grow, and share STEAM resources—fostering meaningful collaboration and growth in STEAM education worldwide.
5MinRecess
Take a bi-weekly break from the usual biz noise.
Non-dominant branding, people-centred ops, and regenerative growth marketing systems for people doing good things.
